Nascent Vision...A step taken by our seniors.

Today, there was one more successful effort by Dr.Mandi to arranged a our short interaction with our immediate seniors IM19 batch- Prateek Kureel, Meet Merchant, Sagar Tamboli . These were three people in IM19 batch have started their own business. I can say they have taken a daring step and as far as I can understand from their interactive session they have been successful in achieving their target. These three people (our seniors) have definitely earned the respect in college as well as from us. Now I will tell you what work they have taken up as their start-up and how they are managing it.  We know that the date of festival Rakhi is approaching. Gone the days when brother and sister live under one roof of house. Today, the time has come a long way ahead where you rarely find sister and brother living together or even meeting together for some time. It is not due to some conflict or internal jealousy and argument but because sister is studying somewhere away from home or abroad and could not meet the families member on special occasion. It may be the case that sister is married and settled away from home. So, in this way reasons can be many. Now this is where our seniors had done a commendable job. They have come up with the idea of sending online Rakhi to their brothers. In this modern world, where e-commerce is on booming side and enjoying its full scope. Our seniors have developed a site which is use to send the Rakhi at the doorstep. It is just like we purchasing some items online and we are very much now acquainted with it. So, the people will not hesitate 
much to buy and send the Rakhi to anywhere they want.This is the wonderful idea which our seniors have come up with.

Now the question arises how did they achieve it and how do manage it. It was according to them not a very difficult task. But what we need here is passion to do the things. They did identify the work and shared among themselves. One of them designed the web site. The website is designed in a very simple way, even a naive can also use without any hindrance. This is my personal feedback regarding web-site designing. Our seniors also took the feedback from us (assuming us that we are customer) and they were open to take any type of criticism. Let me tell this, it is the essential quality of being an entrepreneur that you are open minded and ready to accept what criticism you get and work upon them. One of the boy from our class told that the Rakhi for the customer  is properly not visible and there should be zoom in, zoom out facility also available on the site as other e-commerce website do have. This helps the customer to view the item more closely and also he can absorb the look and feel of the product. After website designing they contacted to the payment gateway. CCAvenue payment gateway is the largest payment gateway in India. Our seniors contacted the CCIAvenue. CCAvenue, after evaluating their website , they approved the deal and it was a biggest achievement for them . After the agreements on term and policy they can actually call themselves as business man.When the deal of payment was cracked by our seniors, half of the problem was solved for them. CCAvenue provides the online payment method to all customer and is considered to be  fully reliable and safe payment gateway. Deal with the such big and relaible payment gateway would also serve as a drawing factor as customer will be less hesitant to pay money online.

Then comes marketing, They marketed it online and through the word of mouth. They did not send much on marketing but as far I feel they should have spent a higher proportion on marketing so as to boost their sales. Though they have a substantial  presence on internet as well as social media site but having it offline or ground promotion would also help if they had done it.  Another major task was to connect with the delivery vendor. They have contacted with the delivery vendor and also signed a deal with them. So, these were the major task they needed to complete to officially start their new venture.
In order to boost their sales of Rakhi they are giving the gifts for free . A Rakhi along with the gifts. A wonderful strategy for a memorable moments. In due course of taking up start-up, people tends to  automatically develops the various kind of skills in himself such as leadership skills, managerial skills,
public relations and many more. This was very much clear from their interaction and as I have told earlier also they have earned the respect of us even from Dr. Mandi Sir.
 There site is up and working , I would recommend my friends those who reading this blog should visit the site once and if any girl feel like sending Rakhi to his brother can definitely try it .You will get free gifts also along with Rakhi.
 Here is the link of the site, go through and celebrate Rakhi.
www.gift-rakhi.com